Avoid Myths and Find the Best Vitamin E Oil for Your Skin

The marketing of this product focuses on the differences between natural and synthetic. The message is that natural is twice as powerful as synthetic. They say that everything in the product is organic and GMO free, although there is no certification.

The base is sunflower oil which is an excellent source of alpha-tocopherol. What makes it unique and gives it the potential for exceptional skin benefits is the blend of carrier oils. All of them are organic:

Review

The concentration levels are good, at 15,000 IU. The manufacturer’s claim is 82% concentration.

This product is pricey at about $40. However, although you might pay more, you will be guaranteed results.

I found it disappointing that the suppliers clearly knew why their product was superior, but they fell into the trap of being like everyone else and pushing the non-validated claims about stretch marks and scars. Why would the headline be about essential drops being lighter than cream or gel? There were far more powerful claims to make – if they were prepared to educate the public.

This is a 100% pure and natural Vitamin E oil, with no carrier oils. The concentration is at maximum strength at 75,000 IU. It is cold-pressed from wheat germ, which is one of the best sources of d-alpha-tocopherol.

Pure Vitamin E oil is quite thick and sticky. So, the recommendation is to thin it down with your own choice of carrier oil. Or you can add it to your moisturizer, hand cream, shampoo and conditioner. It can be used as it is to soften cuticles (there’s research that shows this is very effective) or to rub into hard or calloused heels.

If you are wheat intolerant, it’s a good idea to do a skin patch test first. Vitamin E can be quite unstable on its own, so I’d keep an eye on the expiry date.

Review

The oil is likely to be effective for what the label says: moisturizer, promoting skin elasticity, anti-aging, wrinkles, "mature" skin. I’m not sure about brown spots and skin discoloration as the product doesn’t have tocotrienols. Stretch marks are also mentioned, but with the careful wording that the product "can be effective" for preventing stretch marks.

The reason that I’ve taken off marks is because I look for products that have tocotrienols as well as tocopherols.

This product has quite a few elements going for it. It is 100% natural, containing only vitamin E oil (from soy) plus coconut oil ester. Soy and coconut oil have both alpha- and gamma-tocopherols. Coconut oil is a good carrier oil as it improves the texture of the Vitamin E oil and increases its absorption into the skin. It also ensures that moisture is not lost from the skin.

The oil has no GMO, is vegan and has not been tested on animals.

The concentration seems adequate at 10,000 IU. This is enough for the antioxidant benefits associated with anti-aging and UVB protection.

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It can be used directly on the skin – remembering that a little goes a long way, and only a few drops are needed. Alternatively, it can be added to other skin care products.

This is a small family-owned company. They produce small batches to ensure that the oil they sell is always fresh.

It’s just a pity that they make such strong claims that it is "the best way" to treat scars and stretch marks, when there is only anecdotal evidence to support this. They also claim to be non-GMO but there’s no certification for this.

The marketing focus is on absorbency of this 100% natural oil. The base is soy, and the carrier is sweet almond oil to improve viscosity and make it easier to apply. It is quickly absorbed into the skin and does not leave a greasy layer.

Soybean oil has both alpha and gamma forms of tocopherols, which will improve its antioxidant properties. Almond oil is a good choice as a carrier oil, as it is also quite rich in Vitamin E.

As for so many other products, the suppliers are pushing the "best for scars and stretch marks" marketing message, which I find unfortunate, given the lack of scientific evidence for this. However, other parts of their labeling are very accurate. For example, they don’t say that the oil will moisturize your skin. They give the more accurate description that, "It prevents water loss and retains the skin’s natural moisture".

A nice touch is that a free e-Book is included with every order. It gives "Skincare Tips and Tricks" plus information about ways to use Vitamin E.

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My concern about this brand is that, although there’s an official-looking "Made with non-GMO ingredients" stamp in the marketing blurb, there is no certification for this. Given that most soybean is in fact GMO, I would think that it would be important to prove that the brand was clear.

In addition, the product is labeled as "professional grade". While this may look impressive, it is meaningless. There is no governing body for grading of cosmetic oils, in Canada, where this brand is based, or anywhere else in the world.

The brand Jasön means "healer" in Greek. I liked the Code of Honor: "Select safe, wholesome, natural ingredients, rigorously test every formula to ensure safety and efficacy, never test on animals, and constantly innovate and improve."

The base is sunflower and safflower oil but there is a good carrier blend:

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The product is "certified organic" for the sunflower and safflower oils, but not for the others. Some synthetic vitamin E has been added to the formula, possibly to make it more stable and to extend the shelf life.

The claim is for 5,000 IU. Although this is sufficient to meet the general claims for Vitamin E, it seems lower than we might anticipate, if the blend of oils is considered. This might be the reason for the very low price?

It is interesting that rice bran is listed on the label, but not in the marketing blurb. This seems to me to be a missed opportunity for manufacturers to educate shoppers about tocotrienols in Vitamin E.